Strap on your Boots!

A realistic guide to building and scaling your startup.

Everything in this guide is easily replicable and anyone can do it. All you need is determination, patience, and the acceptance of the mistakes you will make.

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Things that you will learn from this book

These are just 6 of the 20 things you will learn in this book.
You won't learn this stuff in school, that's for sure.

Validate your idea

Everyone thinks their idea is worth a million bucks. In this book you will learn how to properly validate it.

Target Market

How do you know exactly who your market is? You will learn how to figure that out, and how to target them.


Learning how to earn revenue from your business is instrumental in your success. So let's learn how to monetize!

Scale your company

It's hard enough to build your company, but scaling it is another thing. Learn how to properly scale.

Data Driven Decisions

Whenever you make a choice, it should be backed by data. This book will teach you how to do just that.

Minimum Viable Product

Before you build a full blown company you will need to test your theory by building an MVP. Well let's get started!

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Learn how to save time and money with this book!

Jason has been running businesses since 1998 and has personally been a part of every aspect of each business whether it was daily operations, finances, marketing, legal, development, design, manufacturing, or managing teams and employees. Furthermore, he successfully exited from a brick & mortar franchise that he started in 2006 and sold in 2012.

Needless to say, Jason know's a thing or two about physical businesses as well.

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Purchase the Book Today at your Favorite Stores

Get this groundbreaking guidebook to building and scaling your startup at popular bookstores such as Amazon & Createspace. Buy the printed version to have that old world feel, or download the E-book to read it on your favorite device. Either way, once you "Strap on your Boots", you will be ready to rock and roll!

Check out the Authors Apps & Products

Jason has started various companies over the years, whether technology, film, music, writing, and more. Here are some of them:

About the Author

​Jason Sherman is a serial entrepreneur, award winning filmmaker, journalist and tech startup expert. He has been featured by more than 10 media outlets including the Wall Street Journal, USA Today, FOX News, and ABC News. He is fluent in Spanish, is a classically trained violinist, and is a regular speaker on FOX's Futurist TV Show: Xploration Earth 2050.

​Jason runs a technology consulting company and film studio from Philadelphia, Pennsylvania. He has given guest lectures at Drexel University, Temple University, and University of Pennsylvania, as well as several hackathons and tech meetups. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world. His new book Strap on your Boots is the culmination of his life's work to help other entrepreneurs succeed and was the focus of a class he created and taught at the illustrious Wharton School of Business.

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